From destination advocacy to handcrafting travel itineraries

I help emerging destinations and tourism products craft and tell their story through my far-reaching black book of global contacts. Through my expert advice and advocacy, many lesser-known destinations have reached worldwide visibility.

I am a cultural mediator and destination advocate for places I know, love and respect.

I handcraft bespoke itineraries for a handful of destinations I know intimately.

Istria Tourist BoardPress visits to Istria, Croatia

I organized and hosted three small group press visits to Istria, supported by the Istria Tourist Board. Results: Placements in prestigious travel publications, such as Travel + Leisure, National Geographic Traveler and Fodor’s Travel.

Adriatic Luxury HotelsPress trips to Dubrovnik, Croatia

I organized and hosted two press visits to Dubrovnik, supported by the Adriatic Luxury Hotels group. Placements in travel publications such as Departures, Select Traveler and Austin Monthly.

JetsetterHandcrafting travel itineraries

I crafted personalized itineraries for Jetsetter’s travel planning service.

Anja’s involvement in our trip to Croatia was invaluable. Croatia always promises a great experience – but with Anja as the very embodiment of this fascinating democracy today, she made it exceptional. She was the glue, but she was also the go-to person for insight, info, companionship, and an ever fascinating window to all things Croatian. And did I mention she is great fun? When I think of Croatia, I will always smile, and I will always think of Anja.

Patricia Schultz, bestselling author of 1000 Places to See Before You Die

There’s nothing more rewarding than seeing a destination through a local’s eyes. To that end, traveling with Croatian native (and award-winning travel writer) Anja Mutic was incredibly gratifying. Not only was our itinerary dotted with news-worthy Croatian attractions—up-and-coming wineries, truffle hunting excursions, cutting-edge museums, innovative restaurants, adventurous excursions—she also made sure everything was stitched up behind the scenes: Our itinerary was packed, but not overwhelming; all of our transportation and accommodation reservations were handled seamlessly. She also had an extensive black book of local contacts (now friends of hers, in many cases) who were happy to share a genuine perspective on Croatia’s complicated past, present, and exciting future. Unlike other trips I’d been on, where I felt as if I was only seeing a destination through an idealistic, rosy lens, here I knew I was getting to know the “real” Croatia—and I left in love.

Stirling Kelso, travel writer